Arch is marketing software for home services contractors. It connects to ServiceTitan, identifies customers at risk of churning, surfaces high-intent prospects, and automatically runs personalized email and direct mail campaigns. No agencies or additional headcount required.

What types of contractors does Arch work with?

Arch is purpose-built for HVAC, plumbing, electrical, and drain contractors who use ServiceTitan.

Is Arch right for my company?

Arch is designed for professional growth contractors with consistent marketing spend who want to maximize customer retention and lead generation without adding headcount.

How does Arch integrate with ServiceTitan?

Arch has a native integration with ServiceTitan. Your data stays in sync, attribution is accurate, and there's nothing to stitch together. All campaign performance flows back into ServiceTitan automatically.

How long does it take to get started?

Implementation is low-lift. Most contractors are up and running within 2 weeks.

What data does Arch use to find new prospects?

Arch layers your ServiceTitan customer data with external signals including permits, real estate transactions, and financial data. This helps identify high-intent homeowners in your service area before competitors reach them.

How does Arch help with customer retention?

AI analyzes patterns in your ServiceTitan data to detect early warning signs that a customer is at risk of churning. These accounts are automatically enrolled in retention campaigns before they're lost to competitors.

What marketing channels does Arch use?

Arch sends personalized campaigns through email and direct mail, both proven channels for home services contractors. Campaigns are triggered automatically based on customer behavior and intent signals.

Does Arch replace my marketing agency?

For many contractors, yes. Arch runs customer retention and lead generation campaigns automatically, giving you the output of a marketing team without the cost or management overhead.

What is the free diagnostic?

The diagnostic is a free revenue analysis that shows how much your business is losing to customer churn. You'll see your revenue at risk within 48 hours. No commitment required.

What kind of ROI can I expect?

Results vary by business, but in one case study, Pacific Heating & Cooling generated approximately $138,000 in revenue from a $12,000 direct mail investment in 36 days. That's roughly 11x ROI.

What kind of customer service does Arch provide?

We provide customer service 7 days a week and pride ourselves on white glove service. Our team is here to support you whenever you need help.

How do I get started?

Request a demo or start with a free diagnostic. Our team will analyze your ServiceTitan data and show you exactly where you're losing revenue, and how Arch can recover it.

The Month-13 Cliff: Why Memberships Collapse at Renewal

Most home services companies don't track membership retention by cohort. If they did, they'd see a pattern that's costing them millions in recurring revenue.

We analyzed membership retention data across home services companies. The pattern is consistent: retention holds steady through month 12, then falls off a cliff at month 13.

The numbers are stark. Industry average retention drops to 26% at the 13-month mark. That means nearly three out of four members disappear at their first renewal.

Industry average: 74% of members cancel at first renewal

Why the Cliff Happens

The cliff isn't random. It's structural.

Annual memberships create a single, high-stakes renewal decision. At month 12, customers receive a renewal notice. They see the full annual price. And for the first time in a year, they ask themselves: "Did I actually use this? Do I need it?"

For most home services memberships, the answer is "I'm not sure." The HVAC tune-up happened eight months ago. Nothing broke. The membership feels like insurance they never claimed.

So they cancel.

What Top Performers Do Differently

The data shows a clear separation between average performers and the top 25%. While average companies retain 26% at month 13, top performers retain 55% or more.

Three patterns emerge from the top performers:

1. Monthly billing, not annual. Monthly memberships eliminate the cliff entirely. There's no single renewal decision point. The small monthly charge flies under the radar, and customers never face the "do I need this?" moment. Our data shows monthly billing retains around 70% at the same mark where annual billing retains 26%.

2. Continuous value delivery. Top performers don't wait for the annual tune-up to demonstrate value. They send seasonal tips, maintenance reminders, and energy-saving recommendations throughout the year. When renewal comes, the membership feels active, not dormant.

3. Proactive renewal outreach. Rather than sending a renewal invoice and hoping for the best, top performers start the renewal conversation at month 10. They remind customers of the services they've received, the money they've saved, and the priority status they'll lose if they cancel.

The EBITDA Impact

For PE-backed platforms, this isn't just a retention metric. It's an EBITDA problem.

A 10-location platform with 1,000 members per location and a $200 annual membership fee generates $2M in membership revenue. If retention drops from 70% to 26% at year one, that's $880,000 in lost recurring revenue, every year, compounding.

The fix isn't more marketing spend. It's fixing the billing structure and renewal experience.

What to Do Next

If you're not tracking membership retention by cohort, start. The cliff might be hiding in your data.

If you are tracking it and see the pattern, the fix is straightforward: shift to monthly billing, deliver value continuously, and treat renewal as a conversation, not an invoice.

Want to see how your retention compares? Arch's Diagnostic analyzes your ServiceTitan data to identify membership retention gaps, churn patterns, and revenue opportunities hiding in your customer base.