---
title: "Product Update: January 2026"
date: 2026-01-27
url: https://getarch.com/blog/product-update-january-2026
category: Product Updates
description: "January 2026: A/B testing for direct mail, budget forecasting tools, and enhanced analytics for home services marketing."
source: Arch (getarch.com)
---

# Product Update: January 2026

*Published: 2026-01-27*

> January 2026: A/B testing for direct mail, budget forecasting tools, and enhanced analytics for home services marketing.

Hello all,

It's time for another product update — the Arch engineering team has been on fire lately 🔥. We've been shipping fast, taking your feedback seriously, and pushing Arch further toward what it's built to be: **a more automated, more intelligent revenue engine**.

We have several exciting updates to share.

### 💸 Budget Management (How fun was 2026 budgeting?)

This is a big one! You can now define **monthly budgets at the sequence level**, and Arch will intelligently allocate spend based on performance. Instead of manually guessing where dollars should go, Arch continuously shifts budget toward the audiences and sequences driving the most value.

**Why this matters**

- More visibility on how much you're spending on each sequence
- Less manual micromanagement and checking
- Faster reaction to what's actually working
This is the foundation for more autonomous optimization coming soon.

You can view the feature here under the **Sequences → Audiences** tab: [https://app.getarch.com/sequences/](https://app.getarch.com/sequences/)

### 🧪 Built-in A/B Testing (Early Access)

**What it is**

You can now run **controlled A/B tests directly inside Arch** to test and improve your Copy/Design/Offers.

We split **eligible audiences** into two groups, run two different creatives, messaging and offers with them, and compare downstream outcomes.

**Why this matters**

- Test and learn which offers and messaging are driving *incremental* revenue
- Personalize offers based on audience
- Learn faster which audiences, messages, and sequences actually move the needle
We don't just look at revenue. We track **appointments, estimates, jobs and average job value** as leading indicators — critical for high-ticket services where revenue can be lumpy. Reach out to us in case you want help to set this up.

### 📫 Direct Mail Flexibility (For the deal-seeker in you)

**What it is**

At Arch, we don't make money on postcards. We pass through direct mail costs directly from the provider:

- $0.49 per postcard (standard mail)
- $0.56 per postcard (first-class mail)
We now have a general vendor interface. Should you ever get a cheaper price, reach out and we will set up with them. This gives you the flexibility to **use the direct mail vendor of your choice** and secure the best pricing.

**Why it matters**

- Keep direct mail costs predictable and transparent as volume scales
- Maintain flexibility to negotiate better rates or use preferred vendors
You can view the feature under **Settings → Direct Mail tab:** [https://app.getarch.com/settings/direct-mail](https://app.getarch.com/settings/direct-mail)

### 🖼️ Creative Templates

**What it is**

We know that creating and managing email designs is often the longest part of launching a campaign. We heard you and made it easier by simplifying the creatives process.

**Why it matters**

You can now:

- Reuse winning designs and templates
- Start from proven templates instead of a blank canvas
- Cut creation time dramatically (with autosave protection built in)
This is just the beginning — we're cooking up something even more powerful here 👀

### What's cooking

Here's a preview of what we're actively building toward - you should see the feature live in the upcoming weeks:

- Visibility, visibility and more visibility…
- AI-powered revenue insights…
- New channels…
As always, thank you for the feedback that continues to shape Arch. More automation, more intelligence, and fewer manual decisions — that's the direction we're heading.

—

Best,

**The Arch Team**

---
*Read the full article at https://getarch.com/blog/product-update-january-2026*