---
title: "Product Update Mid July"
date: 2025-07-21
url: https://getarch.com/blog/product-update-mid-july
category: product-updates
description: "Product Update: dynamic audiences and better home data"
source: Arch (getarch.com)
---

# Product Update Mid July

*Published: 2025-07-21*

> Product Update: dynamic audiences and better home data

It's been a few weeks since our last update. Since then, we've welcomed two new engineers—Matt and Jono—to the Arch team! With your feedback, we're rapidly building features to make Arch more automated and intelligent. We have some EXCITING updates.

### **🎯 Dynamic Audiences - No More Manual Updates**

We're excited to roll out a powerful new feature designed to save you hours each week and help you market smarter.

Your audiences now **update automatically** based on the filters you define — no more exporting, cleaning, or manually refreshing lists. Just set your criteria once and let the system keep your audiences up to date. Highly recommend you try it out. Click "New Audience" and choose Dynamic. **LINK.**

New Dynamic Audience Selection
Dynamic Filter for Dormant CustomersWith Dynamic Audiences, you can:

- Automatically follow up after specific job types to capture repeat business.
- Re-engage dormant customers who are about to call your competitor.
- Target homeowners who are most likely to upgrade their HVAC system — right when they're ready.
**💡 Pro tip: Homeowners who recently bought their home are 5–11x more likely to need HVAC work within 3 months of purchase.** Dynamic Audiences make it easy to stay in front of them at the perfect time. The chart below highlights just how sharply HVAC needs increase after a home sale. [CLICK HERE](https://calendar.app.google/W3MqWK4btuqPQqmi6) to schedule a setup call with me.
Huge Spike in HVAC Permits After Home Sales### **🏠 Better Home Data with Zillow**

We've unlocked a major upgrade — you now have access to **Zillow's full dataset**.

Get real-time home values and the latest information on recently sold homes right in your service area. Use these insights to build **highly targeted audiences** and reach homeowners at the exact moment they're most likely to need your services.

More Home Characteristics!You now have **up-to-date market data on every home in your area — built right into Arch. Don't leave this opportunity on the table and try it out today. ****Link to Audiences.**

**🐛 Key Bug Fixes & Improvements**

- **Fixed:** Map drawing issues with polygon selection for geographic audiences
## Coming Soon

- **Multi-touch sequences:** send a series of postcards (+ emails) to the same audience while reusing creatives
- **Better targeting signals:** homes without AC units and owner-occupied properties.
- **Improved customer profiles:** using Zillow data to enhance your customer profiles.
- **Email existing customers:** send emails to your existing customers (in two weeks!) 📧
If you want to see any of these features in action, just reply or [schedule time with me here.](https://calendar.app.google/W3MqWK4btuqPQqmi6)

Best,

Jimmy

(on behalf of Arch team)

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*Read the full article at https://getarch.com/blog/product-update-mid-july*