Arch is marketing software for home services contractors. It connects to ServiceTitan, identifies customers at risk of churning, surfaces high-intent prospects, and automatically runs personalized email and direct mail campaigns. No agencies or additional headcount required.

What types of contractors does Arch work with?

Arch is purpose-built for HVAC, plumbing, electrical, and drain contractors who use ServiceTitan.

Is Arch right for my company?

Arch is designed for professional growth contractors with consistent marketing spend who want to maximize customer retention and lead generation without adding headcount.

How does Arch integrate with ServiceTitan?

Arch has a native integration with ServiceTitan. Your data stays in sync, attribution is accurate, and there's nothing to stitch together. All campaign performance flows back into ServiceTitan automatically.

How long does it take to get started?

Implementation is low-lift. Most contractors are up and running within 2 weeks.

What data does Arch use to find new prospects?

Arch layers your ServiceTitan customer data with external signals including permits, real estate transactions, and financial data. This helps identify high-intent homeowners in your service area before competitors reach them.

How does Arch help with customer retention?

AI analyzes patterns in your ServiceTitan data to detect early warning signs that a customer is at risk of churning. These accounts are automatically enrolled in retention campaigns before they're lost to competitors.

What marketing channels does Arch use?

Arch sends personalized campaigns through email and direct mail, both proven channels for home services contractors. Campaigns are triggered automatically based on customer behavior and intent signals.

Does Arch replace my marketing agency?

For many contractors, yes. Arch runs customer retention and lead generation campaigns automatically, giving you the output of a marketing team without the cost or management overhead.

What is the free diagnostic?

The diagnostic is a free revenue analysis that shows how much your business is losing to customer churn. You'll see your revenue at risk within 48 hours. No commitment required.

What kind of ROI can I expect?

Results vary by business, but in one case study, Pacific Heating & Cooling generated approximately $138,000 in revenue from a $12,000 direct mail investment in 36 days. That's roughly 11x ROI.

What kind of customer service does Arch provide?

We provide customer service 7 days a week and pride ourselves on white glove service. Our team is here to support you whenever you need help.

How do I get started?

Request a demo or start with a free diagnostic. Our team will analyze your ServiceTitan data and show you exactly where you're losing revenue, and how Arch can recover it.

The Hidden Signal in Home Sales That 90% of HVAC Marketers Miss

We analyzed 6,617 HVAC permits. The pattern we found isn't just interesting. It's a tactical weapon for any home services CMO willing to use it.

The 18-Month Window Nobody's Talking About

Here's the headline: HVAC replacements spike within 18 months of a home sale. That's not speculation. It's permit data.

But here's where it gets interesting. The timing of those replacements shifts dramatically by region.

San Mateo County: Installations spike after closing
Virginia: Activity peaks before the listing goes live

This isn't a curiosity. It's a competitive moat waiting to be dug.

Marketing teams that align with local sale patterns capture high-value jobs ahead of competitors. Those who overlook this data? They're showing up to the party after everyone's gone home.

A Tale of Two Markets: Why the Split?

Three forces drive whether your market behaves like San Mateo (post-sale) or Virginia (pre-sale):

1. Market Norms & Buyer Expectations

In high-priced Bay Area markets, buyers budget for post-sale upgrades. It's part of the purchase plan. In many Virginia counties, sellers invest upfront to make listings turnkey. Different buyer psychology, different timing windows.

2. The Home Warranty Effect

Virginia sellers often purchase one-year warranties that exclude pre-existing HVAC issues. That's a strong nudge to replace before listing. In California, buyers commonly receive broad "2-10" warranties covering failures after closing, making post-sale upgrades the path of least resistance.

3. Regulations & Disclosure Rules

Virginia's disclosure requirements force sellers to note HVAC defects, creating another incentive to replace early. San Mateo's strict permit-closure process, meanwhile, makes post-sale renovations more straightforward for new owners.

The CMO Playbook: Turning Data Into Dollars

Step 1: Mine Sale Records

Entry level: Pull weekly deed transfers or MLS "just sold" data to flag new owners (San Mateo-style) and "coming soon" listings (Virginia-style).

Advanced: Platforms like Arch AI automate this analysis, detecting post- vs. pre-sale trends across markets and layering in additional signals: equipment age, permit history, local climate patterns, and homeowner behavior. The platform continuously monitors these signals and automatically flags high-conversion opportunities in each territory.

Step 2: Adjust Cadence by Region

Market Type	Timing Strategy
Post-Sale (San Mateo-style)	Send "new-home comfort check" within 30 days of closing. Follow up with tune-up offers at 6 and 12 months.
Pre-Sale (Virginia-style)	Target homes listed 3-12 months with ads stressing: "Boost resale value. Avoid inspection headaches now."

Step 3: Partner Smartly

Realtors & escrow agents: Provide concise HVAC health reports sellers can attach to listings
Home-warranty brokers: Bundle discounted post-sale upgrades with warranty sign-ups

Step 4: Message Ethically

Avoid phrases that reveal private data ("We saw you just bought…"). A better approach:

"Settling into a new place? A system check could cut energy use by up to 20%."

Step 5: Measure the Lift

Track response rates versus untimed campaigns. Field data consistently shows higher conversion when outreach aligns with the local sale window. If you're not measuring incrementality, you're flying blind.

The Bottom Line for CMOs

Home-sale timing is one of the most powerful, and most overlooked, signals in HVAC marketing. But the signal isn't universal. It's local.

The CMOs who win will:

Determine their market type: Does your territory behave like San Mateo or Virginia?
Align campaign cadence accordingly: 30 days post-close vs. 3-12 months pre-listing
Layer additional signals: Equipment age, climate triggers, financing eligibility

The data is there. The patterns are clear. The only question is whether you'll use them before your competitors do.