Blog & Newsletter
Insights, product updates, and industry news for home services professionals.
Email Deliverability Audit: Marketing Pro Email
Independent analysis reveals shared-domain architecture and D+ deliverability grade for contractors paying $1,000–$3,000/month.
The Retention Gap: Q4 2025 Churn Benchmarks for Home Services
We measured annual customer churn rates across 85+ home services companies. The results reveal a massive gap between best-in-class operators and the industry average.
The Month-13 Cliff: Why Memberships Collapse at Renewal
Industry data reveals 74% of home services memberships cancel at first renewal. Here's why the cliff happens and how top performers retain 55%+.
The Hidden Signal in Home Sales That 90% of HVAC Marketers Miss
Analysis of 6,617 HVAC permits reveals a predictable replacement spike around home sales—but timing varies dramatically by region. Here's how CMOs can turn this insight into a competitive edge.
Pacific Heating & Cooling: 11x ROI in 36 Days
How Pacific HVAC generated ~$138,000 revenue from a ~$12,000 direct mail investment in 36 days using AI-powered audience targeting.
The 10x Playbook: Why One Home Services Company Calls Every Email Opener
Learn why calling email openers within 5 minutes converts 10x better than cold outreach, and how to actually make it happen.
Product Update: January 2026
January 2026: A/B testing for direct mail, budget forecasting tools, and enhanced analytics for home services marketing.
The Only Way to Know What Your Direct Mail Actually Moved
QR codes and call tracking under-attribute. Matchback can over-attribute. Holdout testing tells you which story you're living.
Multi-Channel HVAC Marketing: Lower CAC, Higher Close Rates, Predictable Growth
Multi-channel HVAC marketing combines direct mail, email, SEO, and paid search to drive higher close rates, lower CAC, and more predictable revenue for home services companies.
Product Update Mid July
Product Update: dynamic audiences and better home data
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HVAC Tax Credits: Your Marketing Goldmine for 2025
How tax credits can benefit your marketing efforts as an HVAC contractor
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Background Processing @ Arch - An Engineer's Journal
A newsletter from the engineers and developers at Arch to help other engineers navigate interesting challenges
Shoulder-Season Re-Engagement: Max Out the Customers Already in ServiceTitan
How to make the most of this shoulder season by engaging with your current customers. Our data insights tools can help you find the best current customers to re-engage
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Tariffs on Steel and Aluminum—How They're Raising HVAC Costs and How Data Can Help
Analysis on the impact of tariffs on US HVAC contractors and how data science tools can help
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The Newest AI Tool For HVAC Contractors | Arch
A weekly product newsletter for HVAC contractors interested in learning about AI data science and marketing software
Leveraging AI to Boost HVAC Sales and Efficiency
Leveraging AI in the HVAC industry can significantly boost sales and efficiency, helping businesses stand out in a competitive market. AI tools streamline operations, enhance customer interactions, and increase profitability by automating routine tasks and providing valuable insights into customer preferences.
Navigating Increased Competition for M&A and High Interest Rates in the HVAC Industry
The HVAC industry is facing increased competition for mergers and acquisitions (M&A) and high interest rates, creating both challenges and opportunities for growth. To navigate these dynamics, HVAC contractors and companies must focus on operational efficiency, strategic planning, and leveraging technology to maintain their competitive edge.
The Impact of Wage Inflation on the HVAC Industry
Wage inflation is a significant challenge for the HVAC industry, driven by labor shortages and increasing demand for skilled technicians, resulting in rising wages. To manage these costs without sacrificing service quality or profitability, HVAC businesses must adopt strategic planning and innovative solutions, focusing on operational efficiency and employee productivity.
Navigating the HVAC Industry Slowdown
The HVAC industry is experiencing a slowdown due to post-COVID normalization and new regulatory changes, creating challenges for maintaining growth. HVAC businesses need to focus on improving operational efficiency, exploring new growth avenues, and leveraging technology to navigate this period and find opportunities for success.
How AI is Revolutionizing the HVAC Industry
AI is transforming the HVAC industry by automating tasks, increasing efficiency, and driving growth. This technology helps HVAC businesses stay competitive and enhances customer service and profitability.
Embracing Sustainable Heating and Cooling Technologies in 2024
The HVAC industry is experiencing a major shift towards sustainable heating and cooling technologies due to increased consumer awareness, government incentives, and technological advancements. This trend presents both challenges and opportunities for HVAC contractors to attract eco-conscious customers, benefit from government programs, and stay ahead by offering the latest sustainable solutions.
Arch has a plan to help HVAC contractors install more heat pumps
How AI-powered marketing helps HVAC contractors capture the growing heat pump market and maximize clean energy opportunities.
The climate founders' guide to the Inflation Reduction Act
Germans Have Seen the Future, and It's a Heat Pump
