The Creative & Competitive Review
Scan your postcard, email, or flyer against 63 quality checks. See how your offer compares to competitors in your market. Graded report in seconds.
Scan Your CreativeFree. No sign-up required. Your creatives are never shared or used for AI training.
Two blind spots. One expensive mistake.
The Arch AI Creative Scanner is a free tool that checks your home services marketing materials against 63 quality signals and compares your offer against competitors in your market. Upload a postcard, email, or flyer and get a graded report with specific fixes in under 60 seconds.
Most home services creatives go out with two problems nobody catches. First, the creative itself: wrong phone numbers, weak CTAs, missing trust signals, offers with no urgency. Second, the competitive gap: you're mailing an $89 tune-up offer while three competitors in your zip code are running $79. You won't know until the phones don't ring.
At $0.50 to $1.50 per piece, a single bad creative mailed to 5,000 homes is a $2,500 to $7,500 mistake. Not a failed strategy. A mistake nobody caught, and a market nobody checked.
"Looks good to me"
The most expensive phrase in home services marketing. A quick glance catches typos. It doesn't catch a weak offer, a missing trust signal, or a CTA that won't drive calls.
Your offer vs. theirs
You designed your postcard in a vacuum. But is your $89 tune-up competitive? Is a competitor running $79 with a 2-for-1? The scanner shows you before you spend a dollar on printing.
63 things to check, zero time to do it
Phone number on both sides? Offer expiration date? License number? Consistent with your website? Competitive in your market? Nobody has time to run through all of it manually. So nobody does.
Three steps. Sixty seconds. Zero guesswork.
Upload
Drop in a screenshot of your postcard, email, or flyer. Front, back, or both.
AI Scan
Our AI runs 63 quality checks on your creative and pulls competitor offers in your market. Purpose-built for HVAC, plumbing, and electrical.
Get Your Report
A graded creative scorecard plus a competitive offer comparison. Specific fixes, not vague advice. Know what to change and where you stand before you print.
What the scanner checks
Every creative gets scored across 8 categories. Each one is calibrated to what actually drives response rates in home services.
Offer Strength
Is your offer specific, compelling, and urgent? We check for dollar amounts vs. vague percentages, expiration dates, seasonal relevance, and whether the offer is buried or leading. A "$89 tune-up, book by Friday" outperforms "10% off services" every time.
Competitive Offer Comparison
We compare your offer against what competitors in your market are running. If every HVAC company in your area is offering $79 tune-ups and you're at $99 with no differentiator, you'll know before you mail.
Website Consistency
Many homeowners who see your postcard will check your website before calling. We flag inconsistencies between your creative's offer, phone number, and branding and what's on your live site. Mismatches kill conversions.
CTA Clarity
Does your creative tell the homeowner exactly what to do next? We check for a visible, direct call to action with a specific response mechanism: phone number, QR code, URL, or booking link. "Call now" without a phone number next to it is a missed conversion.
Contact Accuracy
Is your phone number on the front? Does it match the back? Is your website URL correct and live? We flag missing, inconsistent, or potentially incorrect contact information before it ships on 5,000 pieces.
Trust & Social Proof
Homeowners hire contractors they trust. We check for license numbers, insurance mentions, review ratings, years in business, manufacturer certifications, and guarantees. Creatives without trust signals feel like spam.
Visual Hierarchy & Readability
Can a homeowner understand your message in two seconds? We check for headline prominence, text density, font legibility, and whether the design guides the eye from headline to offer to CTA, or creates a wall of competing elements.
Compliance & Formatting
License numbers, USPS formatting requirements, disclaimer text, fine print legibility. The details that cause real problems when they're missing.
What your report looks like
Critical Issues
1 issue to fix
No physical mailing address found in the footer. This is a CAN-SPAM legal requirement.
View details >
Competitive Position
Service Champions · 13,000+ reviews
4 competitors analyzed · Novato and Vacaville, Northern California
View full analysis >
Website Match
callpeterlevi.com
4 gaps · 2 opp
View details >
AI Insight
Three competitors in your service area are running tune-up offers between $69 and $89. Your $89 offer is at the top of the range. Consider adding urgency (expiration date) or a bundled value-add to differentiate.
Real scan of a home services marketing creative
Creative QA and competitive intelligence in one scan.
Competitive offer comparison
Most contractors design in a vacuum. The scanner pulls competitor offers in your market and shows you where you stand. Leading, matching, or getting undercut. You'll know before you spend a dollar on printing.
Website consistency check
Your postcard and your website need to tell the same story. The scanner flags mismatches in offers, phone numbers, and branding so homeowners don't bounce when they look you up.
Home services specific
Every check is calibrated to what works in HVAC, plumbing, and electrical. We know that a contractor's license number matters more than a mission statement, and that "$89 tune-up" outperforms "seasonal savings."
Trusted by home services leaders
Trusted by home services leaders
Frequently asked questions
The Creative Scanner catches mistakes. Arch's Growth Engine eliminates them. Our platform builds, tests, and ships multi-channel campaigns automatically, with built-in A/B testing, holdout tracking, and full revenue attribution. All connected to ServiceTitan.