Product Update: April 2026
Introducing Hot Leads: Arch surfaces homeowners engaging with your outreach and delivers call-ready lists to your CSR team automatically.
Closing the loop between generating and converting leads. This release introduces Hot Leads, which surfaces the homeowners engaging with your outreach right now and delivers them to your CSR team automatically.
Read on for the details on what's new on the platform and what's upcoming!
Hot Leads
Your calls are full of revenue. Now Arch finds it for you.
Your email campaigns generate engagement signals every day. Homeowners are opening, clicking, coming back. But if nobody follows up while that interest is fresh, it fades.
Hot Leads closes that gap. Arch identifies the homeowners actively engaging with your emails and delivers a call-ready list directly to your CSR team, so they always know who to call first.
Early results: CSR teams calling Hot Leads are converting at 4.8%, compared to roughly 1% on standard outbound call lists. That's nearly 5x more booked jobs from the same team, same hours.
What's included
- Engagement-based scoring. Homeowners who click, open, or revisit your campaigns are flagged and ranked by how recently and how often they've engaged.
- Auto-filtered for relevance. Anyone who's already been contacted or has a job booked is automatically removed. Your team only sees fresh opportunities.
- Automated delivery. Hot Leads lists arrive in your inbox on a weekly or bi-weekly cadence. You choose the frequency and who receives them.
- Performance tracking. See how warm outreach converts compared to cold calls, so you can measure the impact over time.
Getting started
Hot Leads is already active in your account. You'll find it in your left navigation. To configure delivery frequency and recipients, go to Hot Leads → Select Sequence → Select Start Date → Email report settings
Coming Soon
We're not slowing down. Here's a preview of what's on the horizon:
- Weather-Based Automations — Automatically trigger campaigns based on real-time weather events. Heat wave incoming? Your HVAC tune-up postcards go out before the phones start ringing.
- Portfolio-Level View — For operators managing multiple brands, a single dashboard to compare performance across all your companies. One login, full visibility.
Stay tuned for more details in upcoming updates.
As always, thank you for the feedback that continues to shape Arch. More signal, more automation, and fewer manual decisions — that's where we're headed.
Best,
The Arch Team