Product UpdateMarch 16, 2026

Product Update: March 2026

AI Creatives QA catches errors before send. The Audience Builder now segments by membership tier, warranty expiration, and customer lifetime value.

Smarter creative reviews, and deeper customer insights in your audience builder—your campaigns just got a serious upgrade.

This release introduces AI Creatives QA, which checks every creative for errors, brand consistency, and brand personalization before it goes out, and the Audience Builder now lets you segment by membership tier, renewal status, and warranty expiration dates—so you can reach homeowners at exactly the right moment.

Read on for the details on what's new on the platform and what's upcoming!

AI Creatives QA

Catch errors before your customers do.

Every piece of creative—whether it's a direct mail postcard or an email—now passes through Arch's AI Creatives QA before it goes out the door.

What it checks

Spelling, grammar, and brand consistency
Offer accuracy and compliance (pricing, disclaimers, licensing info)
Image quality and layout issues
Key component coverage (e.g. CTA, phone numbers, website details, brand-aligned content, adherence to CAN-SPAM regulations)

AI Creatives QA running inside the Arch creative editor, showing critical issues and warnings detected on a direct mail template

AI Creatives QA panel showing critical issues, warnings, and info findings with severity-coded labels

Why this matters

One bad mailer can cost you thousands in wasted spend and erode trust with homeowners. AI Creatives QA acts as your built-in proofreader and brand guardian—so every touchpoint looks professional and performs at its best.

You can find it under Sequences → Review Creative (QA runs automatically before send) or alternatively under Creatives

Audience Builder — Membership Deep Dive

A few new ways to build smarter audiences from the data already in ServiceTitan.

Membership Segmentation: Filter audiences by membership tier, renewal date, agreement status, and expiring agreements. Run proactive renewal campaigns, target non-members for upsells, and cross-reference with installed equipment age for precision targeting.

Arch Audience Builder showing membership and customer filters with equipment warranty end date segmentation

Customer Lifetime Value: Segment audiences by historical spend so you can tailor campaigns to your highest-value customers, re-engage big spenders who've gone quiet, or nurture lower-spend customers into larger relationships.

Customer lifetime value and membership filters with heat map preview of audience distribution

Equipment Warranty End Dates: Surface homeowners whose warranties are about to expire and reach them with timely replacement and service offers at the exact right moment.

Equipment warranty end date filter with calendar date picker in the Arch Audience Builder

Why this matters

Memberships protect recurring revenue. Lifetime value tells you where to focus. Warranty expirations are one of the highest-intent moments in a homeowner's lifecycle. Now you can build campaigns around all three—driven by the data already in ServiceTitan.

You can find it under Audiences → + New Audience → Customer Filters / Equipment Filters

Coming Soon

We're not slowing down. Here's a preview of what's on the horizon:

"Hot" Leads — Real-time lead scoring based on engagement signals across all your campaigns. Know who to call first every morning—based on who's actually interacting with your outreach right now.

Weekly Email Updates — Automated weekly performance digests delivered straight to your inbox. Stay on top of campaign results, revenue trends, and key metrics without logging into the platform.

Stay tuned for more details in upcoming updates.

As always, thank you for the feedback that continues to shape Arch. More signal, more automation, and fewer manual decisions—that's where we're headed.

Best,
The Arch Team