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    Product UpdateMay 29, 2026

    Product Update: May 2026

    The newest Arch product updates: a real-time Follow-Up Queue and Program Scoreboard in Call Intelligence, smarter bot-filtered email click data, and an upcoming OTT and Meta pilot program.

    Sharing the newest product updates on Arch. We're improving and updating app.getarch.com constantly. Here's a highlight of recent changes you may find useful.

    Call Intelligence delivers more value

    Call Intelligence is the layer of Arch that listens to every inbound and outbound call, classifies the outcome, and turns missed opportunities into a structured follow-up workflow for your CSR team. It turns conversations that would otherwise disappear into measurable revenue.

    Follow up with the lost leads that you need to reconnect with.

    The Follow-Up Queue provides a real-time list of customers to call back, ranked by urgency.

    How does this help?

    • The queue empowers your CSR team with priority, making sure the right customers get called back first.
    Current Follow-Up Queue in Arch showing leads ranked by urgency with a status breakdown and top statuses table

    The Program Scoreboard illustrates when marketing dollars are working but a gap to land the customer still exists.

    The goal is to make the green line bigger than the red line.

    Program Scoreboard showing recovered revenue, self-recovery baseline, net incremental, and lost opportunity from a 30-day attribution window

    Remove bot email clicks

    Our Hot Leads and email matchback attribution use email click information to help you determine who responds to a campaign. We've improved the quality of this data by filtering out clicks that are unlikely to be human activity.

    Email Opens and Clicks report showing 114 likely scanner clicks excluded as corporate mail-server bot activity

    Why does this matter?

    This improvement helps hone in the signal from your existing customers who engage with your content.

    Upcoming Capabilities

    OTT (Over-The-Top) + Social Pilot Programs. Send digital advertisements and offers via OTT and Meta channels to the same households after a postcard lands or an email is delivered. Sound interesting? Let us know if you want to participate in our pilot program. We're launching pilot programs today.

    Stay tuned for more details in upcoming updates.

    Interested in the OTT + Social pilot? Reach out and we'll get you set up.

    As always, thank you for the feedback that continues to shape Arch.

    Best,
    The Arch Team