Back to Blog
    Product UpdateSeptember 17, 2026

    Product Update: September 2026

    Hot Leads now gives CSR teams assignment, notes, snoozing, and real-time alerts. Plus automatic SMS outreach through Broccoli.

    Give your CSR team a way to close your biggest leads while they are still warm. Hot Leads now supports the full follow-up workflow, and Arch can trigger automatic SMS outreach through Broccoli.

    Your marketing dollars create leads. This release helps turn those leads into booked jobs. CSR teams can now assign, track, snooze, and resolve Hot Leads from one place. For customers using Broccoli, Arch can also trigger SMS outreach without a manual export.

    Read on for the details on what is new across the platform.

    🔥 Hot Leads now supports the full CSR workflow

    Hot Leads started as a prioritized list. Now it is a workspace your CSR team can use from first alert through resolution.

    Arch Hot Leads dashboard showing the lead funnel, assignments, follow-up statuses, and lead actions
    Assign, prioritize, and work every lead from one view.

    What is new

    • Assign leads to a CSR. Give every lead a clear owner and filter the list by assignee.
    • Snooze follow-ups to an exact date. Bring each lead back when your CSR plans to reconnect.
    • See why a lead was resolved. Review the ServiceTitan evidence behind the status.
    • Get real-time Google Chat alerts. Notify the team as soon as a lead reaches Prime or Warm, with the customer name, phone number, estimated value, and reason for the rating.

    Why this matters: A hot lead is only hot for so long. Real-time alerts help your team call while the customer is still thinking about you. Clear ownership prevents duplicate calls and keeps opportunities from falling through the cracks when someone is out.

    You will find these tools under Hot Leads in the Arch sidebar.

    📱 Arch and Broccoli: automatic SMS outreach

    If your team uses Broccoli for outbound calling and texting, this update closes another manual gap.

    Arch and Broccoli integration partnership logos
    Arch can now send qualified Hot Leads directly to Broccoli for SMS outreach.

    How it works

    When Arch identifies a hot lead, it can hand the opportunity to Broccoli automatically and trigger SMS outreach. No list export, spreadsheet, or copied phone number is required.

    Why this matters: The faster a hot lead receives a text, the more likely it is to become a booked job. This closes the loop between Arch spotting the opportunity and Broccoli reaching out.

    Reach out to the Arch team to set up your Broccoli integration.

    👀 Coming soon

    Here is a preview of what is next.

    • A/B testing. Test creatives, subject lines, and send times, then use the results to improve every campaign.
    • Google, Meta, Yelp, Angi, and Thumbtack integrations. Ask Arch is becoming your marketing mission control. Reach out if you want to be among the first users.

    As always, thank you for the feedback that continues to shape Arch. More signal, more automation, and fewer manual decisions.

    Best,
    The Arch Team